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Honestly, we have known so many couples where working together has put so much strain on the relationship.”īut Matthew and Stephanie Patrick have made it work. “First and foremost, decide if you want to work together.
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In the case of the Patricks, they’re working together on the same channels.His response wasn’t overly encouraging to creator-couple-wannabes. There’s Alyne Tamir of “ Dear Alyne,” and her boyfriend Nusier Yassin of “ Nas Daily.” But in their case, they have two separate channels, and each does his or her own thing. After all, Patrick isn’t the only creator partnered with another creator. I asked him about this phenomenon – of a husband and wife creator duo. As the Theorist Media channels grew, Stephanie quit her consulting job to go full-time on YouTube. Patrick’s success on YouTube wouldn’t be the same without his wife Stephanie. Once he found that, he was able to start multiple channels, build merch lines, monetize through sponsorships and more.Ĥ) Prioritize Friendships Over Business Relationships Which is why I'm like, whatever money can come with this, I don't care, ’cause I don't want to risk my channel.”įor Patrick, doing YouTube wasn’t about making money at first.
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And I appreciated and loved building the community around me. Is that ‘fair use’ or is it not? Are the games gonna sue me? Is YouTube gonna strike the channel because I'm using images of Sonic the Hedgehog? I kept expecting the hammer to fall. “Especially when you're doing content that's related to video games. “I didn't want to put too many eggs into that basket only for the bottom to fall out,” Patrick told me. While YouTube was a vastly different platform when Patrick started, he chose not to monetize his channel until he reached one million subscribers. These days, many creators rush to monetize before finding their voice and format. Snapshot from 'The Food Theorists' Trailer The Food Theorists MatPat’s bottom line is that you need to have a broad base of knowledge, a specific focus, make a promise to your subscribers, and then follow through. MatPat has replicated that formula with Film Theory and Food Theory each channel has its own value proposition, launched with several episodes so viewers knew what to expect, and skyrocketed with subscribers. When launching his Game Theory channel over 10 years ago, he made a trailer where he not only addressed this gap in the market but gave viewers a clear reason why they should subscribe. It felt kind of like Mythbusters for gaming.” Patrick told me he started the Game Theory channel because he “recognized that there was a gap in the marketplace, about educating through gaming.” So he asked himself: “ ‘Why isn't there a show that streamlines it all down and makes it fun for you to watch?’ As someone who is a big fan of these games and is a big fan of learning, this would really speak to me. You never know what two fields you can combine the way Patrick did to lay the foundation for his YouTube career.Ģ) Have A Clear Value Prop For Your Content Edward de Bono to describe the process of solving a problem with an unusual approach - typically inspired by a totally different field or industry. In many ways, Patrick is an embodiment of “ lateral thinking,” a term coined in 1967 by Dr. But you're wrapping it all up in this creative bow that comes from the theater side.” All of those recommendations are rooted in data and psychological science. And I understand the audience psychology side of decision fatigue and habituation to call to action – like where people just tune this stuff out. The cool thing about my theater and neuroscience background is I understand the number side. “These are creative platforms built by engineers. But Patrick told me how his background comes together – and has given him a leg up on YouTube. For a YouTuber and an entertainer, you’d expect theater. Patrick chose neuroscience as his second major. He majored in theater and… wait for it…music? Film studies? Nope. Patrick graduated with a double major from Duke University. I caught up with Patrick at VidSummit to hear more of his story, ask his best tips for YouTubers today, and learn more about why Sony should seriously consider him to host their classic game show.